Squashed between three titan Canadian industries – rural properties, farm pets, leisure travel– lies their neglected step-sibling: FarmCare. In the past century, the titans have innovated to dizzying heights. Advanced contract writing has replaced capricious handshake deals. Farm pets are the heart of rural households rather than beasts of utility and burden. No more slogging for months in a caboose over soggy prairie terrains when cruises display circus acts in the presence of penguins over a winter of adventure and ease.
Downstream of such esteemed members of the Canadian economy is snotty, unwanted Traditional FarmCare. Unprotected and unrewarded as a profession, stifled by arbitrary instruction, interfered by fickle local politics, such traditionalists plod to mansions where pantry scraps are the reward for being responsible for millions of dollars of property and precious pet lives. The result: ambitious problem solvers leave the field and the dispirited remain.
The result: FarmCare has stagnated to a lifeless garden choked with weeds of desperation and vulnerability, in comparison to the sister industries it aims to serve. All the while, Canadian farmers continue their demands of adherence to tradition over innovation. The resultant vacuum is abhorrent to nature. Down come the scavengers cackling at the demise of Canadian FarmCare.
Let’s address the vultures on the horizon. While Canadians bicker over an unrelenting adherence to tradition, foreign tech billionaires gleefully rub their hands and end their patient wait. American innovation and cheap Chinese robots are collaborating to take over Canadian FarmCare in the coming decade. These cheap robots, produced and managed outside of Canada, will simply take yet more money out of circulation from our inflating economy and give over further control of our farmland to foreign interests. When our children open their eyes in the future of Canadian farming, they will wish we had been more cantankerous in protecting Canadian futures.
Rather than letting the reticence of tradition lull us into a sleep, and be woken to a nightmare of foreign intervention, we mean to use our expertise in transitions. Enter the era of Cantankerous FarmCare, led by the WoodCritters.
While the gelded donkey of tradition trudges blindly to a cliff’s edge, the WoodCritters use the perspectives of migratory Canadian creatures to become experts in transition. Transition expertise, in contrast to tradition adherence, solves the FarmCare problem at a core level. Being creatures of grit and resolve, WoodCritters stick to the solutions they see fit to maintain control of massive properties and focus zealously on pet safety. Having mastered their inner wild through ranging migrations across the countryside, the WoodCritters guide domesticated pets away from unruly behaviours with ease, reducing injury within a pet family. Not being the castrated donkeys of tradition, the WoodCritters are comfortable writing and implementing powerful contracts that shield farm acreages and their resident pets from human interventions. In essence: complete FarmCare that builds a moat around Canadian farmland.
Cantankerous WoodCritters stir the congealed pot of traditional FarmCare with the ladle of Canadian-bred innovation. Our gauntlet has been thrown to the vultures. Rural Canada has an unlikely champion to fight for the future of Canadian farming: the wildly unyielding WoodCritters.
WoodCritters 